April 10, 2012

We are not encouraged, on a daily basis, to pay careful attention to the animals we eat. On the contrary, the meat, dairy, and egg industries all actively encourage us to give thought to our own immediate interest (taste, for example, or cheap food) but not to the real suffering involved. They do so by deliberately withholding information and by cynically presenting us with idealized images of happy animals in beautiful landscapes, scenes of bucolic happiness that do not correspond to anything in the real world. The animals involved suffer agony because of our ignorance. The least we owe them is to lessen that ignorance. ~ Jeffrey Moussaieff Masson

Source: CCTV for all Slaughterhouses


Yes. It is no accident we hear exceptionally little about the natural behaviour of farm animals. We know about wild animals and companion animals. Yet I can’t think of a single time I’ve come across a mainstream article or program about the natural behaviour of farm animals. That would not be conducive to sales. Too many people would have start to have a hard time eating them if they could se…e them as interesting creatures with individual personalities rather than neatly packaged products in the supermarket. Instead we see widespread advertising, Master Chef and all the other cooking shows incouraging us to ignore any niggling conscience and concentrate on our tastebuds. It’s not all happy animals in fields and humane slaughter. The reality is brutal. At least do them the favour of educating yourself.

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